From 30 September 2021, the Meet Vincent van Gogh Experience will open to the public in Madrid. Based on the knowledge and expertise of the Van Gogh Museum, the award-winning 3D experience invites visitors to travel into the world of Vincent van Gogh. Following successful editions in Barcelona, London and Lisbon in 2020 and 2021, the Experience is now opening its doors in Madrid before travelling to Latin America in spring 2022, in a continued collaboration with Proactiv Entertainment.
Rob Groot, Managing Director of the Van Gogh Museum: ‘The Meet Vincent van Gogh Experience has provided us with a new and innovative means of inspiring people with the work and life of Vincent van Gogh. It is our mission to reach a diverse audience, and the locations of the Experience in Madrid, and later Latin America, will help us achieve this goal. The production and promotion is once again in the hands of our experienced and trusted partner Proactiv Entertainment, who will be spearheading the continued success of the Experience’.
‘The Meet Vincent van Gogh Experience is a cultural phenomenon and an internationally award-winning immersive exhibition, which we are sure the public of all ages will enjoy visiting’, declared Nicolas Renna, Managing Director of Proactiv Entertainment. ‘At Proactiv, we are delighted to bring this unique experience to Madrid for the first time, allowing visitors to delve into the Dutch painter’s life and most renowned works’.
Experience, discover and try for yourself
Visitors to the Meet Vincent van Gogh Experience journey through the intriguing life of Van Gogh, guided by life-sized projections of works, photographs and film fragments, detailed reproductions, multimedia interactives and applications, theatrical pieces of scenery, audiovisual scenes and quotes taken from more than 800 letters.
Meet Vincent van Gogh is primarily focused on visitors experiencing, discovering and trying things for themselves. On doing as Van Gogh did, in order to get closer to the life story and the world of this acclaimed artist. Meet Vincent van Gogh is the only official Van Gogh experience created by the Van Gogh Museum. Meet Vincent van Gogh goes a step further than other travelling initiatives focused on the artist. It is a complete experience in which education and entertainment go hand in hand. It is a journey through Van Gogh’s life in six chapters, based on the extensive knowledge and expertise of the Van Gogh Museum’s curators and Education Department.
The Meet Vincent van Gogh Experience is open to visitors from 30 September 2021 to 9 January 2022 at the Espacio Ibercaja Delicias cultural centre (Paseo de las Delicias, 61) in Madrid. For more information, please see: meetvincent.com/madrid. The location and opening date of the Experience in Latin America in spring 2022 will be announced in due course.