Following a bronze GLAMi and two Webby Awards, the redesigned Van Gogh Museum website has added a Lovie Award to its growing list of accolades. The international industry award for European internet excellence was presented on Wednesday 17 November.
The Van Gogh Museum website won Gold in the category Websites: Best Practices, and Silver in Mobile & Voice: Best Visual Design, as well as People’s Lovie in both categories awarded by the voting public.
The Van Gogh Museum’s digital team renewed the museum’s website in July 2020 in collaboration with tech agency Q42 (development) and digital agency Dept (concept and design).
The website features more ways of inspiring people with Van Gogh’s life and work. Many paintings, drawings and letters in the collection are now online and visitors can even zoom in as far as the brushstrokes on the artworks.
During development of the website, there was additional focus on accessibility for visitors with an impairment. For example, the website is optimised for screen readers, used by blind and visually-impaired visitors to browse online.
Martijn Pronk, Head of Digital at the Van Gogh Museum:
Developing the new museum website, the team of Van Gogh Museum, Dept and Q42 have relentlessly strived for excellence. Winning a Lovie confirms the quality of their combined efforts, it is the cherry on top.
The Lovie Awards
The Lovie Awards are one of the most prestigious European internet awards for websites, apps, social media campaigns, internet videos and online advertising.
The nominees are selected annually by the International Academy of Digital Arts and Sciences (IADAS). The public vote online to determine the winners of the People’s Lovie Awards.