The Blueprint Collections x Van Gogh Museum product line was awarded a Brand & Lifestyle Licensing Award at a ceremony held in London this afternoon. The collaboration between the two A brands won the Best Brand Licensed Gifting Product or Range category.
The annual Brand & Lifestyle Licensing Awards (The B&LLAs) reward excellence in product innovation, brand licensing management and retail.
The Van Gogh Museum and Blueprint Collections launched the stationery and gift range in the end of 2020. The design of the range - which consists of twenty-one items including an umbrella, wash bag, jotter and pencil case – features several letters and paintings from the Van Gogh Museum collections such as Almond Blossom (1890), Sunflowers (1888), Pink Peach Tree (1888) and Self-Portrait with Pipe and Straw Hat (1887).
The deal with Blueprint Collections was secured by Licensing Link Europe, the UK & Ireland agent for the Van Gogh Museum. It is the first Brand & Lifestyle Licensing Award for the Van Gogh Museum.
Laurine van Rooijen, Manager Business to Business Van Gogh Museum:
‘It is because of the hard work and meticulous eye for quality and detail of Blueprint Collections that has made it possible. They have given so much care and attention to our IP in developing the collection and you can also see that translated in the displays in retail. It is like Vincent said: “That which is done with love is well done”. We would therefore like to thank Blueprint collections and Licensing Link for winning this award.’
Chris Taday and Ian Wickham, founders Licensing Link:
‘We wish to extend a massive congratulations to Blueprint Collection and Van Gogh Museum. It is always an honour to be endorsed by your industry peers and a testament to the hard work and dedication of Blueprint and Van Gogh Museum teams.’
Licensing partnerships
In recent years, the Van Gogh Museum has entered into successful partnerships with renowned Dutch and international brands including VANS, Daily Paper, BE@RBRICK, DUIBAI, Royal Talens, and bloomon, as well as up-and-coming sustainable brands such as Floral Street.
The collaborations are driven by shared values, and help the museum to inspire new and diverse target groups with the work and life of Vincent van Gogh. All products are developed with Vincent van Gogh’s legacy in mind, and the generated income supports the activities of the Van Gogh Museum.
