The Van Gogh Museum and the LEGO Group have won a Licensing International Excellence Award for the LEGO® Art Vincent van Gogh – Sunflowers set.
The award in the category Best Hardlines or Packaged Goods Collaboration was presented during the annual Licensing International Excellence Awards ceremony on Monday 18 May in Las Vegas. The award recognises outstanding achievements and innovation in brand licensing worldwide. In April, the collaboration also received a Brand & Lifestyle Licensing Award in London.
LEGO x Van Gogh Museum
The collaboration with the LEGO Group was inspired by Van Gogh’s painting Sunflowers (1889), one of the most beloved works in the Van Gogh Museum’s permanent collection. The LEGO® Art Vincent van Gogh – Sunflowers set was developed in close collaboration with museum experts.
While building the set, users can listen to a specially created podcast, in which the designer of the LEGO set and a Van Gogh Museum curator discuss the artwork and the stories behind it. The collaboration introduces a broad, international audience to the work and life of Vincent van Gogh in a distinctive and engaging way.