The Buying and Merchandise Department focuses on product development and purchasing for the museum shops. All products exude the character of Vincent van Gogh’s work. Read on to discover our range of products.
Vincent van Gogh’s drawings and paintings form the foundations for a wide range of unique products, each of which tells its own story. Buying & Merchandising offers support in a range of areas: from determining a product development strategy to product purchasing and shop presentation.
Product development and purchasing
In addition to popular souvenirs such as mugs, magnets and T-shirts, our range of products also features items created in collaboration with designers and leading brands. There’s the special Van Gogh Museum edition of Monopoly, for example, and Gassan Diamonds jewellery. The museum also offers a varied selection of books: about Van Gogh the artist, for example, but also exhibition catalogues, academic publications and children’s books.