Exhibition Yellow. Beyond Van Gogh’s Colour
Visit the exhibition and discover why this fascinating colour represented courage and renewal in the 19th century, and what the colour means in the arts.
Come along to Museumplein on Sunday, 22 March 2026, between 11 am and 4 pm, and pick up a sunny yellow dip-dyed bag.
Textile artist Claudy Jongstra has spent decades working with traditional dyeing techniques, natural materials and dyes made from biodynamically cultivated indigenous plants.
For the exhibition Yellow. Beyond Van Gogh’s Colour, Claudy and her LOADS collection team will set up a pop-up dye lab on Museumplein on Sunday 22 March. She will demonstrate the ancient art of plant-based dyeing, using botanical pigments from weld and yellow chamomile to dye cotton museum bags a sunny yellow. In collaboration with Claudy, our surplus bags are recycled and given a new lease of life.
If you would like to support a more ecological, waste-free production process, visit the dye lab and take home a hand-dyed bag in Vincent van Gogh’s favourite colour.
Claudy’s stand will be on Museumplein on Sunday 22 March, from 11 am to 4 pm.
For more than thirty years, Dutch artist Claudy Jongstra (1963) has inspired people around the world with her impressive textile artworks. These are made using wool from Drenthe Heath Sheep and dyes from plants grown on her own farm in Friesland and at the Odin farm De Beersche Hoeve in Brabant.
Claudy’s work has been exhibited at museums including the Victoria & Albert Museum, SFMoMA, and Stedelijk Museum Amsterdam. She champions a renewed appreciation of traditional knowledge and the use of natural and local materials. ‘That is not only better for biodiversity, it also creates a deeper connection with your environment.’
In 2022, Claudy launched the LOADS Collection: a clothing and home brand that shares her focus on fair collaboration, the preservation of traditional crafts and the ecosystem.