1 September 2015
Extraordinary and wide range of 500 new products inspired by Van Gogh.
On 5 September, the day of the opening of the new entrance building on the Museumplein, the Van Gogh Museum will also open its fully renewed museum shop with more than 500 new products. This new range has largely been created in cooperation with Dutch Designers inspired by Van Gogh; for instance, Hester van Eeghen, Tord Boontje, Edward van Vliet and Droog Design. Additionally, special products have been produced in collaboration with international brands, such as Jaeger LeCoultre, Gassan Diamonds, SMAAK and Pommery. All the products in the shop are based on artworks by Vincent van Gogh and are divided into the Souvenirs, Design and Exclusive categories. With this new concept, the museum shop will meet visitors’ demands even more effectively and it offers them something special, so that they can relive their museum experience.
Souvenirs will always remain available. Mugs, magnets, postcards and the coveted reproductions in their familiar, yellow, triangular cartons, which travel all over the world, are offered to those looking for a lasting memento of their museum visit. The funny Sunflowers T-shirts for dogs, garden tools in the shape of Butterflies and Poppies and bicycle bells with Almond Blossom are some of the eye-catching souvenirs on offer.
The Van Gogh Museum cooperates with internationally renowned, Dutch designers, who have been inspired by Vincent van Gogh’s life and some of his specific works, for the creation of contemporary designs and products for the Design range. For instance, Tord Boontje has designed jewellery, and the young Puik Art designers have produced T-shirts with a modern twist on Sunflowers and Almond Blossom. Based on the painting Courtisane (after Eisen), Edward van Vliet has designed a range of interior accessories, such as cushions; and in addition to a notable range of handbags, Hester van Eeghen has designed a silk scarf based on The Sower. Droog Design has been inspired by the work Landscape with Houses and have designed glassware. The iconic, yet fairly dark painting The Potato Eaters has been brought to life in an unexpected manner by plates designed by &Klevering. All these designer products show that Van Gogh is still a source of inspiration, even 125 years after his death.
Following Van Gogh, Hester van Eeghen wanted to go beyond realism and disassemble his vast palette of colours, into a single new impression. Turning The Sower into mosaics highlights Van Gogh’s enormous range of colours. Each becomes an independent source of beauty, applied to a fresh medium of silk or leather.
Exclusive is for visitors looking for quality and luxury. The artistry and quality of a select number of international brands has resulted in the co-creation and co-production of special, premium-quality brand products that are inspired by certain remarkable works by Vincent van Gogh. Gassan, for example, has produced a range of diamond jewellery based on Sunflowers, Almond Blossom and Irises, and Jaeger LeCoultre produced a unique version of the Reverso watch with a hand-painted, enamelled dial with Sunflowers. There are also smaller luxury articles with a Van Gogh touch available, such as chocolates, co-produced by Urban Cacao and a mini bottle of champagne, produced by Pommery.
For museum visitors
The new museum shop is located in the new entrance building of the Van Gogh Museum in Amsterdam. The shop is only accessible for museum visitors, and from 5 September 2015 the shop will be open daily from 9 a.m. until 30 minutes after closing time of the museum.