2 July 2013
125 years of inspiration as a common theme
In 2015 it will be exactly 125 years since the death of Vincent van Gogh (1853-1890). The Van Gogh Europe Foundation is seizing the opportunity to honour the famous Dutch artist with a top-quality programme: fascinating exhibitions, cycle routes, art events but also digital applications, etc. The activities will take place in the various locations where Van Gogh lived and worked during his life, and also in museums where his works are preserved, examined and displayed. The common theme that has been chosen is ‘125 years of inspiration’. The idea behind this is that the artist continues to inspire many people even today: no wonder that many surveys show that Van Gogh is one of the most popular artists ever. Chairman Frank van den Eijnden: “Vincent van Gogh is an international icon who appeals to hundreds of thousands of visitors every year. We want to use 2015 to provide a rich programme for everyone who shares the passion of Van Gogh’s life and work, and which does justice to the artist.”
Four organisations form the basis of the Van Gogh Europe Foundation: the Van Gogh Museum, the Kröller-Müller Museum, Van Gogh Brabant and Mons 2015, the European Capital of Culture in 2015. Together they form a collaboration under the name Van Gogh Europe comprising around 30 institutions which are preserving Van Gogh’s heritage actively in the Netherlands, Belgium, France and England. General director of the Van Gogh Museum, Axel Rüger: “Van Gogh enthusiasts around the world are interested in his art, but also in his life. By working together with the various Van Gogh locations, we can make his life tangible. This cooperation creates a valuable extra dimension.”
To give international publicity to this overseeing initiative Van Gogh Europe is working with organisations including the NBTC (Netherlands Board of Tourism & Conventions) which promotes the Holland brand as an attractive destination worldwide. Conrad van Tiggelen, Director of Marketing: “Our experience shows that large international events lead to a significant increase in visitor numbers and make an important contribution to the position of the Netherlands. If only for that reason we welcome this initiative.”
Van Gogh Europe Foundation
The Van Gogh Europe Foundation (‘Stichting Van Gogh Europe’) was established in January 2013 by the Van Gogh Museum, the Kröller-Müller Museum and Van Gogh Brabant with the aim of making Van Gogh’s heritage jointly accessible to everyone.