12 November 2015
Museum received 1,600,000th visitor so far.
This week the Van Gogh Museum received its 1,600,000th visitor. Great attraction is the Munch : Van Gogh blockbuster exhibition. With iconic masterpieces, as for instance The Scream and Starry Night over the Rhône, the exhibition makes for an significant increase in the number of museum visitors.
Munch : Van Gogh, the large-scale exhibition that brings together works by Vincent van Gogh and Edvard Munch for the first time in history (100 artworks, among them iconic works hardly ever available on loan, such as The Scream, The Sick Child, Madonna, Starry Night over the Rhône and Trinquetaille Bridge) exceeds all expectations.
During the first month, the exhibition attracted more than 200,000 visitors – an ample 60,000 more than in the previous year. This week the museum received its 1,600,000th visitor.
The year 2015 (the so-called Van Gogh year), with the opening of the new entrance building and the Munch : Van Gogh exhibition being the highlights, resulted in an increase in visitors to the museum: circa 1,380,000 people visited the Van Gogh Museum from January to late September 2015 (prior to the opening of Munch : Van Gogh) - an increase of 11% compared to the same period in 2014.
The traditionally busy summer months of July and August also attracted an ample 10% more visitors than during the same period last year.
The extra influx of visitors has been made possible because the museum now has additional space as a result of the successful new entrance building and the reopened exhibition wing.
The new web strategy of the museum also contributed to the success: there is a significant increase in the number of visitors who buy tickets online for the so-called ‘timed tickets’, which results in a better distribution of visitors across the day so that each visitor is capable of enjoying the exhibition perfectly well. The number of Dutch visitors has also noticeably increased.
Munch : Van Gogh will be shown in the Van Gogh Museum until 17 January 2016.
Munch : Van Gogh has been partly made possible by the Central Government: on behalf of the Cultural Heritance Agency of the Netherlands, the Minister van Education, Culture and Science and the Minister of Finance granted an indemnity guarantee. The Turing Foundation, the Blockbuster Foundation, the Prins Bernhard Cultural Foundation and the Mondriaan Foundation generously supported the exhibition. The Van Gogh Museum also thanks its partner, the Vincent van Gogh Foundation, as well as the participants of the BankGiro Lottery for their commitment.