A group of young adult professionals apply their expertise to make the museum more inclusive.
Learning to reach youths with a bicultural background.
Van Gogh Connects has spent the past four years investigating how the Van Gogh Museum can offer lasting relevance to young Dutch adults with a bicultural background.
Society is changing and new groups are emerging within the public, for whom visiting the museum is not always a reflex and who aren’t yet very familiar with the VGM. To remain relevant to a wide audience, the museum’s inclusiveness policy focuses on young people from Amsterdam, as well as people with physical disabilities and vulnerable elderly citizens.
In the past four years, the Van Gogh Museum has worked with Amsterdam residents in the 18–30 age group to develop forty activities that explore how the museum can be relevant to young people with a bicultural background.
The results of the first case study have been published in The International Journal of the Inclusive Museum. The article draws some initial conclusions that can be used to start working toward the sustainable inclusion of youths with a bicultural background.
Various studies and sub-projects have been completed since the Van Gogh Connects learning path was launched, each offering a perspective on how the Van Gogh Museum can be relevant for young adults from Amsterdam with a bicultural background:
To gain fresh knowledge and maintain an open view, Van Gogh Connects draws on advice, expertise and networks from outside the museum. It was in this context that an Advisory Council has been set up. Menno Liauw, Jörgen Tjon A Fong, Astrid Elburg and Nathalie Roos are all committed to making a valuable contribution to links between the museum and young adults with a bicultural background.
A comprehensive learning path on this scale would not be possible without the support of third parties. The museum has found an extremely valuable partner for Van Gogh Connects in the shape of Fonds 21, which is actively committed to reaching a new and diverse audience for professional art and culture. Fonds 21 is supporting Van Gogh Connects throughout the period both substantively and financially.
Van Gogh Connects helps the museum to learn what works by continuously engaging with the target group and experts. Do you have an idea you want to share or would you like to support Van Gogh Connects? If so, be sure to e-mail us.
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