Press Kit Flowergram Sunflower Edition
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bloomon extends sunflower season in partnership with Van Gogh Museum.
bloomon and the Van Gogh Museum are partnering to present the Flowergram Sunflower edition: an original arrangement of dried flowers inspired by Sunflowers (1889) – one of the most iconic and beloved of Vincent van Gogh’s paintings.
Together, bloomon and the Van Gogh Museum are literally and figuratively placing the story behind Van Gogh’s masterpiece on a pedestal.
Like many of his contemporaries, Vincent van Gogh delighted in painting flowers. Yet he was one of the few to cast sunflowers as the protagonists in several of his floral compositions. Compared to traditional, darker flower still lifes, his Sunflowers are explosions of colour.
Also unusual is that he depicted not only flowers in full bloom, but also withered flowers, which he found beautiful in the same way that a weathered face may be beautiful. For Vincent, sunflowers were also especially meaningful as symbols of inspiration, friendship and gratitude.
The Flowergram Sunflower edition is a carefully composed selection of dried flowers inspired by the works of Vincent van Gogh. With 12 stems all together, the design includes wheat grass, cornflowers, nigella seed heads and of course sunflowers, all of a high quality and dried exclusively for bloomon.
Even outside sunflower season, Vincent’s favourite sunflowers invariably steal the show. The accompanying wooden stand has space for nine dried flowers and lets you tap your own creativity to create a variety of compositions.
The fascinating yellow hues of the sunflower are also echoed in the stylish packaging and flower card. And because the Flowergram is made to fit through the letterbox, it can be delivered at any time – whether to your home to brighten up your interior or as a gift or thank-you to someone else.
The Flowergram Sunflower edition by bloomon x Van Gogh Museum will be available from 22 September 2020 in limited quantities at www.bloomon.nl/vangoghmuseum and www.vangoghmuseumshop.com. From 9 October the flowergram is available in the museum shop.
Price: € 19.95 (NL) / € 24.95 (BE&DE).
Personal card with online order (optional): € 1.95
This Flowergram features ‘Sunrich - Van Gogh’s Favorite’ sunflowers by Takii, a partner of the Van Gogh Museum.
bloomon is the online florist for one-of-a-kind floral design. Its floral range consists of fresh seasonal flowers and dried flowers composed in striking bouquets in a variety of forms and styles. Flowers can also be ordered by subscription.
By skipping auctions and wholesalers to purchase flowers directly from growers, bloomon dramatically shortens the supply chain so flowers are delivered fresher than fresh straight to your door. bloomon aims to supply flowers that bring happiness to all – both people and the planet.
As of 15 June 2020, all bloomon’s products are also climate-neutral from grower to doorstep. Founded by Patrick Hurenkamp, Bart Troost and Koen Thijssen in 2014, bloomon’s mission is to spread happiness through flowers. bloomon is active in five markets: the Netherlands, Germany, Belgium, Denmark and the United Kingdom. bloomon.nl
With a collection encompassing more than 200 paintings, almost 500 drawings and over 700 letters, the Van Gogh Museum in Amsterdam brings together the largest collection of works by Vincent van Gogh anywhere in the world.
The permanent collection takes visitors on a journey through his life and illuminates the ideas and ambitions that drove his art. Each year, the museum attracts more than 2 million visitors from around the globe.
Under the brand name ‘Van Gogh Museum Amsterdam’, Van Gogh Museum Enterprises BV (VGME) develops a varied range of products and services inspired by the life and work of Vincent van Gogh.
Aligning with our mission to draw on the life and work of Van Gogh and his times to inspire diverse audiences, products in the online shop and the museum’s partner projects also tell the story of Vincent van Gogh. All products and services are developed with an eye to the heritage of Vincent van Gogh, and the income generated contributes to advancing the activities of the Van Gogh Museum.
Takii is one of the world's leading breeders of vegetable and ornamental crops. 'Creating tomorrow today' is the guiding slogan behind the company's philosophy.
Driven by this belief, they create, produce and distribute high-quality varieties and provide high-quality support to their partners in the supply chain.
The company is the market leader in floriculture with regard to sunflower, canna and brassica. In vegetable cultivation, Takii is a major global player in onion, rootstock and cabbage.