‘Fine Art Meets Fine Fragrance’
‘I’m honoured that Floral Street has been chosen as the first fragrance brand to partner with the Van Gogh Museum. Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday.’
‘Through this collaboration, we are able to tell our story in a new way, in which the beauty of art and fragrance meet.’
Michelle Feeney, Founder, Floral Street
Launch in August
This first-of-its-kind collaboration is an opportunity for audiences from around the world to discover how Van Gogh’s passion for the natural world has inspired sustainable scent creations.
The four-year licensing partnership between Floral Street and the Van Gogh Museum across Fragrance and scented Home products will see the first launch in August 2021 which will bring to life the beauty and optimism of one of Vincent van Gogh’s most renowned masterworks.
‘Floral Street and the Van Gogh Museum share a mission to inspire a diverse audience for future generations. Our collaboration offers a fresh and different way to experience the art of Van Gogh.’
Emilie Gordenker, General Director, Van Gogh Museum