The internationally renowned awards recognizing excellence in brand licensing spanning borders and languages, were awarded on 12 June during the annual Licensing Expo in Las Vegas. By winning this award the Van Gogh Museum, which celebrates its 50th anniversary this year, receives global recognition for brand licensing inspired by the life and work of Vincent Van Gogh. This year the museum was nominated for five Licensing International Excellence Awards.
Best Licensed Brand
The Licensing International Excellence Award in the Best Licensed Brand - Art, Design, Museum category is presented to a cultural institution or artists that produces creative, innovative products inspired by their own collection or archive. Other finalists were Keith Haring, the Metropolitan Museum of Art, the Victoria and Albert Museum (V&A), the National Palace Museum and the New York Botanical Garden. The Van Gogh Museum was also nominated for their collaborations with MUD Jeans, Monini, FILA and Floral Street.
Marijn Veraart, Head of Licensing of the Van Gogh Museum:
‘We are immensely proud of the recognition by the licensing industry for the Award Best Art – Design – Museum brand. The Van Gogh Museum has been inspiring broad audiences for 50 years with the work and life of Vincent van Gogh. At the museum, but also with authentic products developed with Vincent van Gogh’s legacy in mind. This award is for years of hard work, for our passion for the art and the brand, and the teamwork with our local agents and partners.’