By sustainably bringing the art and life story of Vincent van Gogh to the people, Hyundai contributes to the accessibility of the museum, which celebrates its 50th anniversary this year.
Emilie Gordenker, General Director of the Van Gogh Museum:
‘Birthdays are celebrated with close friends. We’re incredibly grateful to have the continuing and loyal support of Hyundai in our anniversary year. We’ll be driving Hyundai’s wrapped electric cars all over the country to celebrate our birthday in style.’
Sustainability and accessibility are key themes for both Hyundai and the Van Gogh Museum. As part of the long-term partnership, two of Van Gogh’s masterpieces have been applied to all-electric Hyundai models, which the museum can use to inspire people all over the country with Vincent van Gogh’s art and life story.
Since this year marks an important anniversary for the Van Gogh Museum, the electric Hyundai’s will be used very often. On top of that, the fourth Hyundai x Van Gogh Museum Connection Day will be organised this year. The aim is to organise various activities that connect people who wouldn’t normally enter a museum to Vincent van Gogh’s world.
JP Lee, president and CEO at Hyundai Motor Netherlands:
‘As a successful manufacturer of electric cars, we value our connection to one of the most prominent museums in the Netherlands and in the world, which strives for sustainability right now and in the future. We support the team of the Van Gogh Museum with two 100 percent electric cars that have been covered in two of Van Gogh’s most iconic works of art for the occasion: Almond Blossom and Sunflowers.’
Aside from the Hyundai x Van Gogh Museum Connection Day, Van Gogh Museum develops educational activities for various audiences. Hyundai also enables the Korean translation of the MultiMediaTour and the Korean museum guide of the Van Gogh Museum.