About the collaboration
POP MART and the Van Gogh Museum share a common goal: bringing art closer to people’s lives. While POP MART introduces the work of contemporary designers to a broad audience through collectible art toys, the Van Gogh Museum offers a place where Vincent van Gogh’s art continues to inspire, surprise and connect people around the world.
With a focus on creativity and emotion, POP MART works with artists to create collectibles that are more than just objects: they are a way for people to express themselves and connect with culture. The MEGA Art Line Collection showcases the creativity and vision of young artists – especially from China – blending visual culture, trends and storytelling into tangible forms of expression.
Both POP MART and the Van Gogh Museum believe that art is for everyone. Whether it’s through a painting or a collectible toy, we hope to offer moments of joy and inspiration.