‘What looks beautiful, really beautiful – is also right.’
Vincent van Gogh to his brother Theo, Nuenen, c. 28 October 1885
The MTDay x Van Gogh Museum collaboration translates Vincent van Gogh’s art into contemporary design, with a strong focus on quality and detail.
‘What looks beautiful, really beautiful – is also right.’
Vincent van Gogh to his brother Theo, Nuenen, c. 28 October 1885
The collaboration between MTDay and the Van Gogh Museum is rooted in shared values: craftsmanship, quality, attention to detail and a commitment to making art accessible to a broad audience. In every step – from concept and design to production and delivery – the translation of Van Gogh’s visual language into contemporary products takes centre stage.
A selection of masterpieces from the Van Gogh Museum collection has inspired a range of items, including mint tins, coasters, magnets, keyrings and storage tins filled with chocolate or stroopwafels.
As the Van Gogh Museum’s merchandise partner, MTDay supports the museum in the development and production of its range. Working in close collaboration with the museum, MTDay develops products tailored to its collection, visitors and the museum shop.
If you would like to find out more about the brand licensing programme or are interested in a potential collaboration with the Van Gogh Museum, please get in touch.