
Vincent van Gogh, Sunflowers, 1889
The sustainable sneaker brand CARIUMA and the Van Gogh Museum created an award-winning collection that celebrates the beauty of nature.
The collection displays the immense beauty of our planet reminding us to look around and implement daily decisions centered around nourishing and protecting our natural world. CARIUMA x Van Gogh Museum have come together in honor of the 50th anniversary of the museum with four styles celebrating the spirit of Van Gogh.
‘If one truly loves nature one finds beauty everywhere.’
Vincent van Gogh to brother Theo, 30 April 1874.
The design of the CARIUMA x Van Gogh Museum sneakers are inspired by Van Gogh’s masterpieces Sunflowers (1889), Wheatfield with Crows (1890) and the special jubilee flower pattern created for the 50th anniversary of the Van Gogh Museum. CARIUMA designs their sneakers to be sustainable, comfortable and timeless, embracing personal style over status-quo trends.
The CARIUMA x Van Gogh Museum is on sale via cariuma.com.
In 2024, this sneaker collection was awarded in the category ‘Sustainability Brand Licensed Product or Range’ at the Brand & Lifestyle Licensing Awards (The B&LLAs) in London.
Vincent van Gogh, Sunflowers, 1889
CARIUMA delivers future classics crafted for all-day, everyday comfort as well as longevity and an increased lifespan. CARIUMA works exclusively with ethical factories and sources only natural and recycled premium materials. All shipping impact is offset to become carbon neutral and their single-box shipping method is crafted with recycled and 100% recyclable materials. Plus, for every pair of sneakers sold, the brand plants a pair of trees in the Brazilian rainforest to directly aid reforestation and endangered species' habitats.
Would you like to find out more about the Van Gogh Museum’s brand licensing programmes and collaborative possibilities? Please get in touch. We look forward to discussing the options.