The collection is inspired by the colour palette of several masterpieces at the Van Gogh Museum and invites users of all ages to follow in Vincent van Gogh’s footsteps by discovering their creativity and pushing their boundaries.
Royal Talens x Van Gogh Museum
A new brand licensing collaboration: Royal Talens and the Van Gogh Museum have teamed up to develop a creative collection of painting and drawing materials that pay homage to Vincent van Gogh.
The colours selected for the products in the collection are based on several iconic works by Vincent van Gogh, such as Sunflowers, Irises and Almond Blossom. All of these paintings are part of the permanent collection at the Van Gogh Museum.
The Royal Talens x Van Gogh Museum creative collection offers materials for hobbyists, such as ecoline brush pens and Bruynzeel coloured pencils, while burgeoning and experienced artists can set to work with Van Gogh watercolours and Pigma Micron fineliners.
Collaborations with partners such as Royal Talens provide the Van Gogh Museum with new ways of sharing Vincent van Gogh’s remarkable story and works with the public.
The creative collection has been developed with Van Gogh’s legacy in mind, and the proceeds help to support the museum’s activities.
Ronald Benning, CEO of Royal Talens:
‘With its remarkable collection, the Van Gogh Museum inspires new generations of artists. This dovetails seamlessly with our mission to stimulate and facilitate creativity for all.’
‘With these products developed together with the Van Gogh Museum, we would like to invite our customers in more than 100 countries all around the world to unleash their inner Vincent and if possible, to visit the museum in Amsterdam to see the original works up close’.
About Royal Talens
Royal Talens produces and distributes fine art materials. The company is based in Apeldoorn, the Netherlands, but has offices all over the world.
Royal Talens was founded in 1899 and received a royal warrant from Queen Wilhelmina in 1949. Nowadays, Royal Talens is home to a number of established brands, including Rembrandt, Cobra, Van Gogh, Amsterdam, Bruynzeel and Sakura. These brands together offer a complete range of products for beginners, hobbyists, burgeoning artists and professionals, from high-quality paint to markers, from brushes to easels, and everything in between.
Creativity is one of the most powerful human assets. It stimulates our ability to express ourselves, to learn and to connect. It has the power to make the world a better place. Ever since Royal Talens discovered that in 1899, it has been their goal to stimulate as many people as possible to express their creativity, irrespective of their experience, age or homeland.
If you would like to find out more about the brand licensing programmes or are interested in a potential collaboration with the Van Gogh Museum, please get in touch.