Winner of de Sustainable Brand Index Partnership of the Year Trade Award 2022-2023.
The items in the collection feature lasered details of Vincent van Gogh’s handwriting, from his letters, and embroidered back prints of his masterpieces Almond Blossom and Self-Portrait with Grey Felt Hat.
Hope for better times
The collaboration between MUD Jeans and the Van Gogh Museum has its roots in a quote from a letter sent by Vincent to his brother Theo in 1883:
‘Hoping for better times mustn’t be a feeling but a doing something in the present’.
It’s a message that MUD Jeans feels is still just as relevant today, almost 140 years later. MUD Jeans is dedicated to ensuring that future generations can enjoy our planet as much as we do now.
Collection with a story
For the Van Gogh Museum collection, the MUD Jeans design team was inspired by Vincent van Gogh’s letters, his handwriting, and a number of his works.
The ‘Van Rope’ (a jacket inspired by a kimono) and the ‘Van Wilma’ jeans feature an all-over print of lasered quotes in Van Gogh’s handwriting. The ‘Van Tyler’ denim jacket features the handwriting alongside striking orange embroidery of Van Gogh’s work Self-Portrait with Grey Felt Hat. The two tote bags in the collection double as backpacks, and the ‘Van Vest’ sleeveless denim vest has an embroidered Almond Blossom back print.
The MUD Jeans x Van Gogh Museum collection is available from September 2022 via mudjeans.eu and at selected MUD Jeans retailers, while stocks last. Items from the collection are also available for lease via the MUD Jeans website. The aprons and bags are exclusively available in the (online) Van Gogh Museum Shop, while stocks last.
If you would like to find out more about the brand licensing programmes or are interested in a potential collaboration with the Van Gogh Museum, please get in touch.