“If one truly loves nature, one finds beauty everywhere” is a famous quote by Vincent van Gogh and the creative inspiration for Floral Street’s renowned ‘nose’ Jérôme Epinette, SVP Fine Fragrance perfumer.
Floral Street's fragrance innovations are crafted around responsible sourcing that assures full traceability and security of supply, and Robertet supports communities globally through long term relationships, contributing to the balance of their ecosystems.
As a responsible leader in Beauty in Beauty Floral Street has been recognised globally for its industryleading eco-conscious packaging innovation. Each eau de parfum comes tucked inside award-winning biodegradable pulp boxes, wrapped in FSC certified sleeves featuring close crops of Van Gogh’s masterpiece.
Crafted from planet-friendly concepts of reuse, repurpose, recycle, upcycle, these plastic-free boxes are created with high-quality recycled fibres and 100% natural renewable wood fibres from responsibly managed forests. Mixed with 20% upcycled cups, using ‘world first’ CupCycling™ technology, they give new life to previously non-recyclable waste. Turning trash into luxury packaging there is one used cup in every 50ml box.