Daily Paper & Van Gogh Museum partnership
The story of Vincent van Gogh immediately appealed to the founders of Daily Paper: just like Van Gogh, Jefferson Osei, Hussein Suleiman and Abderrahmane Trabsini chose a more difficult path, and one where success was not guaranteed.
The trio launched the Daily Paper clothing brand without any training or prior knowledge of the industry, driven purely by intrinsic motivation, just like Vincent at the start of his artistic career. And just like Van Gogh, the men from Daily Paper taught themselves all they needed to know – in this case, about the world of fashion. Against all odds, both Van Gogh and Daily Paper rose to success.
This partnership between the Van Gogh Museum and Daily Paper ties in with Van Gogh Connects, a four-year research programme powered by Fonds 21 examining how the museum can be and stay relevant for young people with bicultural backgrounds.
Daily Paper has its own deep roots in this youth culture, making it a valuable partner for the Van Gogh Museum.