About the collaboration
The BE@RBRICK designs are inspired by the artworks in which Van Gogh reveals his passion for Japanese art. Van Gogh was a great admirer of Japanese art. At the end of 1887, he made three paintings based on the prints by the Japanese artists Hiroshige and Eisen.
More than 130 years after his death, Vincent van Gogh and his artworks still inspire designers, artists and fans all around the world.
The collaboration with BE@RBRICK allows the Van Gogh Museum to introduce the work of Vincent van Gogh to a devoted group of collectors with a love of aesthetics and quality. BE@RBRICKs are enjoying huge popularity, for example in hip-hop and streetwear culture.
The first three BE@RBRICK limited editions were popular all around the world, and sold out in just a few days.
Rare and unique
Each limited-edition BE@RBRICK x Van Gogh Museum is inspired by one of Vincent van Gogh’s works. The special watercolour painting technique means that each BE@RBRICK is unique. The collector’s items are available in three sizes:
- 100%: 7 cm, 2.8 inches
- 400%: 28 cm, 11 inches
- 1000%: 70 cm, 27.5 inches
The designer toy bears from Japanese company BE@RBRICK are a popular collector’s item. The BE@RBRICK was born in 2001, as a gift for those attending the World Character Convention in Tokyo. The bear rapidly became a cultural icon, and is constantly being reimagined and personalised by artists from all around the globe.
BE@RBRICK is world-famous following collaborations with brands, cult figures and artists including Coca-Cola, Mickey Mouse, Star Wars, Basquiat, Jackson Pollock and the Andy Warhol Foundation.
If you would like to find out more about the brand licensing programmes or are interested in a potential collaboration, please get in touch.