31 January 2013
The Supervisory Board of the Van Gogh Museum is delighted to announce the appointment of Adriaan Dönszelmann (1972) as the museum’s new Managing Director.
On 1 May, he will succeed Rik van Koetsveld, who has reached retirement age. Dönszelmann will be one of the Van Gogh Museum's two executive directors, along with General Director Axel Rüger. Dönszelmann came to the museum in 2011, bringing long experience in many leading cultural organisations, particularly on the business side. Before making the move to the Van Gogh Museum, Dönszelmann was the Managing Director of the Jewish Historical Museum in Amsterdam.
Dönszelmann comes from within the ranks of the Van Gogh Museum. For a year and a half, he worked as Operations Section Manager. Under his leadership, this section was organised and established, the ongoing renovation was further professionalised, and the large-scale temporary relocation was set in motion. He managed this process with a firm hand, and the Museumplein building will reopen on schedule with the anniversary exhibition Van Gogh at work.
As Managing Director, Dönszelmann will bear ultimate responsibility for the museum’s Operations and Public Affairs sections. His field of activity will expand to include commercial endeavours, business development, communications & marketing, and fundraising.
Adriaan Dönszelmann comments, ‘The Van Gogh Museum is a triple-A brand with a unique, world-famous collection that attracts tremendous interest and enthusiasm. That makes it a valuable asset for the Netherlands and Amsterdam. I will focus primarily on the continuing professionalisation of our business. This means optimising internal procedures, with special emphasis on sustainability and ways of enhancing it. Meanwhile, my external focus will be on commercial activities, fundraising and developing new types of products and services, here in the Netherlands and internationally. That will further strengthen the financial foundations of this organisation.’