21 October 2016
DJ Armin van Buuren performed live in the Entrance Hall of the Van Gogh Museum Friday 21 October 2016.
This unique showcase celebrated the launch of Embrace Vincent, the special edition of the multimedia guide developed by Van Buuren in collaboration with the museum.
In the past two weeks, fans of the DJ, followers of the museum and participants of the BankGiro Loterij had the opportunity to win a ticket to this unique event.
Armin brought Vincent’s art to life to the rhythm of his beats. Amid the projection of Almond Blossom, the DJ introduced Beautiful Life, a track that pays tribute to the founder of the museum, Vincent Willem van Gogh. With Blue Fear, Van Buuren created musical accompaniment to Wheatfield with Crows and reflected on the death of the world’s best-known Dutch artist. Mirage is Van Buuren’s audio association with Van Gogh’s The Sower, symbolic of new life.
The performance was broadcasted via two Facebook Livestreams on the Van Gogh Museum and Armin van Buuren pages.
Multimedia guide Embrace Vincent
Armin van Buuren selected eleven paintings by Vincent van Gogh and provided personal commentary, accompanied by music from his album Club Embrace.
Embrace vincent is a temporary addition to the existing multimedia guide, and will be available in Dutch and English until 1 December 2016.
Amsterdam Dance Event
Embrace Vincent is initiated by ALDA, global developer and promoter of electronic music brands and DJ concepts, and is launched during the Amsterdam Dance Event (ADE) which will be held from 19 until 23 October 2016.
ALDA & T-Mobile present Armin van Buuren in the Van Gogh Museum is a joint initiative of ALDA, Armin van Buuren and the Van Gogh Museum. The showcase on 21 October is supported by ALDA, Armin van Buuren, T-Mobile, David Lewis, the BankGiro Loterij, Armada and Silvana.