By launching the 'Pop-up Tour', the Van Gogh Museum is exploring a new way to share Vincent's masterpieces with a global audience.
How can Van Gogh's heritage be made available globally, without endangering the collection? Most of the masterpieces are so delicate that moving them around is hazardous, yet not everyone is able to visit the museum in Amsterdam. With the Van Gogh Museum Pop-up Tour the Van Gogh Museum is exploring new ways and techniques to share Vincent's work with people from all over the world.
About the Pop-up Tour
In the Pop-up Tour you can immerse yourself in the world of Vincent van Gogh. In this interactive traveling tour, you will see lifelike fine art replicas. These so-called 'Van Gogh Museum Editions' are premium quality, three dimensional replica's of Van Gogh's masterpieces. The Museum Editions pay exclusive tribute to Van Gogh's artistic genius and original, unique approach to art.
In the Pop-up Tour you can examine the famous paintings that once graced the walls of the Van Gogh family home. Enjoy the clarity of the masterpieces with their celebrated energy, light and brushstrokes, close to home. Meanwhile, you can find out more about Van Gogh's eventful life's story and the unique opportunity to acquire your own Museum Edition.
The Pop-up Tour will travel to several premium malls in the United States. The currently planned tour dates are:
- Philadelphia, PA King of Prussia Mall, August/September 2018
- Short Hills, NJ, Short Hills Mall, December/January 2018/19
- Houston, TX, The Galleria, February/March 2019
- Boston, MA, Copley Place, March/April 2019
- Hartford, CT, West Farms, May/June 2019
- Denver, CO, Cherry Creek, August/September 2019
- Los Angeles CA, Beverly Center, October/November 2019
The first opening in the King of Prussia Mall in Philadephia takes place on 16 August 2018.
Preserving Van Gogh's heritage
The Pop-up Tour actively contributes to preserving Van Gogh's cultural heritage. All proceeds from entrance fees, sales of Van Gogh Museum Editions and merchandise go directly towards supporting the museum's mission, including educational programs and future global initiatives. Your contribution truly makes a difference. Will you join us?
The Van Gogh Museum Pop-up Tour is made possible by the generous support of Samsung.