Amsterdam, 15 July 2013

Van Gogh Museum Amsterdam to launch premium 3D reproductions of Van Gogh masterpieces in Hong Kong

Reproductions of Almond blossom (1890), Sunflowers (1889), The harvest (1888), Wheatfield under thunderclouds (1890) and Boulevard de Clichy (1887) in new Relievo collection

The Van Gogh Museum in Amsterdam, in partnership with Fujifilm, has developed a technique for producing three-dimensional reproductions of Vincent van Gogh’s masterpieces. These reproductions, called Relievos, are of such high quality that they resemble the original work very closely. This is the latest and most advanced technique for fine art reproduction, and the museum is proud to offer it to Van Gogh’s admirers. The new reproductions will also be used for educational purposes. Axel Rüger, director of the Van Gogh Museum, comments, "As a cultural enterprise, the Van Gogh Museum is constantly in search of new markets. These high-quality reproductions are intended for individuals with the means and interest to acquire superb reproductions of Van Gogh paintings."

The special 3D technique used for these reproductions, known as Reliefography, combines a three-dimensional scan of the painting with a high-resolution print. A Relievo includes a meticulous reproduction of both the front and the back of the painting, as well as a frame. Their production is subject to very strict quality control, provided by experts from Fujifilm and the Van Gogh Museum working in close cooperation. Every Relievo is numbered and approved by a museum curator.

The first series of Relievos will be launched in Hong Kong on Monday 15 July 2013. This launch is part of a pilot programme, aimed at testing the product on the market. The revenue will be used in part for the planned renovation of the new wing and the addition of a new entrance on the Museum Square side. The additional funds will also be used to ensure the long-term excellence of the museum and its collection. At the same time, the 3D reproductions will be used for educational purposes. For example, sections from a Relievo are featured in the exhibition Van Gogh at work, on show in the Van Gogh Museum until 13 January 2014, and plans are in the making to use the reproductions in schools and for the blind and visually impaired.

Note to editors/not for publication:
For more information, contact the press office of the Van Gogh Museum, T + 31 (0)20 570 52 92, e-mail pressoffice@vangoghmuseum.nl or relievo@vangoghmuseum.nl.

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