1.5 millionth visitor to the Van Gogh Museum, Amsterdam

Most visited museum in the Netherlands heads for new record in 2011

The Van Gogh Museum in Amsterdam has welcomed 1.5 million visitors already this year. ‘That’s an increase of about 10% since 2010, and it puts us on course for one of the busiest years ever in the 38-year history of our museum,’ says director Axel Rüger. ‘Once again, we are the country's most visited museum, and we’re very happy with the tremendous interest from art lovers in the Netherlands and around the world.’

Rüger adds, ‘We work very actively and intensively with a broad range of partners from the tourism sector, including the Netherlands Board of Tourism & Conventions (NBTC) and the Amsterdam Tourism & Convention Board (ATCB). Partly thanks to these efforts, the Van Gogh Museum is a must-see for the growing number of tourists visiting Amsterdam this year.’
Rüger also attributes the record number of visitors to the museum’s successful programme, which included the very popular exhibition Picasso in Paris, 1900-1907. This spring event drew many visitors, especially from within the Netherlands. The summer show, Van Gogh in Antwerp and Paris, was also well received. The same can be said of the current exhibition, Snapshot: Painters and photography, 1888-1915, about the influence of the new technology of photography on artists around 1900. This exhibition will run until 8 January 2012.

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