The Van Gogh Museum makes the life and work of Vincent van Gogh and the art of his time accessible to as many people as possible in order to enrich and inspire them.
The Van Gogh Museum fulfils this mission by:
- acquiring, managing and conserving collections of work by Van Gogh and western artists from the period circa 1830 to 1914
- an active programme of research and publication, based on these collections
- a programme of exhibitions held in the museum and elsewhere that extends and enhances the reach and appeal of its permanent displays
- a programme of education that satisfies the needs of a broad public.
The 2009-2014 Strategic Plan came into effect in 2009. The museum’s mission statement has been reformulated and clarified in this plan. The vision sets out the situation the museum is aiming to achieve. The strategic objectives will form the basis for the choices the Van Gogh Museum will make with regard to its programme and activities.